a custom, branded trunk bar
CLIENT
REMY MARTIN
BESPOKE, SPORTS-INSPIRED DESIGN
CUSTOM BARS
Rémy Martin celebrated its historic first-ever Super Bowl commercial by gifting Serena Williams a one-of-a-kind custom locker and luxury bar trunk. The bespoke piece combined sports-inspired design with premium hospitality elements to create a functional, collectible representation of the brand’s “Team Up for Excellence” campaign.
THE RESULT
functional, collectible brand representation
Rémy Martin commissioned a fully custom locker and luxury bar trunk created specifically for Serena Williams to commemorate the brand’s Super Bowl LVII debut. The bespoke build combined a sports locker aesthetic with an integrated bar environment, incorporating custom structural fabrication, branded detailing, and functional hospitality components into a singular, high-end piece designed to celebrate the campaign and its star talent.
