ALCON TAKES BEAUTYCON
We created a disruptive, boundary pusher within the regulated eye care industry and encourage beauty enthusiasts to play with Alcon eye styles. Damies Creative formulated a strategic partnership between Alcon and the most coveted beauty and fashion festival in the United States – Beautycon New York in an effort to make beauty enthusiasts proud wears of Alcon AIR OPTIX® COLORS.
We built a glamours booth for over 2000+ consumer to try-on color eye contacts.
This two-day event, which attracted some of the most top celebrities and beauty influencers including: Issa Rae, Marsai Martin, Gigi Gorgeous, Amanda Steele, Elaine Welteroth and Cardi B, among others.
