#YASCLEAN!
To create a break through dialogue surrounding new Scentiva scents, while reaching a new target consumer, we needed to push the envelope on how people think about cleaning. To do so, we worked with celebrity spokesperson Billy Porter to launch Spring Queening –a campaign that embraces cleaning as a form of self-care, and emphasizes easy ways to make it a more fabulous experience. #YasClean! He gathered fifteen top-tier media and lifestyle influencers for a one-hour “Breakfast With Billy,” where he discussed why he loves cleaning, its rise in importance with the onset of COVID-19 and his personal tips for making cleaning a fab experience with Clorox Scentiva.
