

An immersive experience
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CLIENT
BOOKING.COM
IMMERSIVE GUEST EXPERIENCE
BUILD-OUTS
Booking.com partnered with Smokey Bear to create a fully sustainable, Smokey Bear-themed home in New Mexico’s Lincoln National Forest. Designed as an immersive guest experience, the house combined sustainable construction, smart-home technology, locally sourced furnishings and custom décor inspired by the region and the iconic environmental mascot.
THE RESULT
A story come to life
The project involved resource-efficient construction, custom interiors, locally sourced furnishings and art, themed décor and integrated smart-home technologies—creating a fully immersive environment that balanced experiential design with sustainable building practices.
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