an immersive Family Spirit experience
CLIENT
REMY MARTIN
A CELEBRATORY ACTIVATION
BUILD-OUTS
Rémy Martin celebrated Lunar New Year with an immersive Family Spirit experience at Chinese Tuxedo in New York City. The evening brought together Asian-inspired cuisine, curated cocktails, a traditional Lion Dance, a Lunar Blossom flower stand, zodiac calligraphy, and other interactive elements celebrating the Year of the Rabbit.
THE RESULT
an immersive Lunar New Year experience
Rémy Martin transformed Chinese Tuxedo into an immersive Lunar New Year experience, incorporating custom-designed guest activations and branded environmental elements throughout the venue. From the Lunar Blossom flower stand and personalized zodiac calligraphy to the curated dining and cocktail environment, the production created a cohesive, highly detailed setting that brought the brand’s “Opulence Revealed” concept and Asian heritage to life.
